Food & FMCG / Logo and Packaging

Herbolina

Many Ingredients.
One Recognisable Brand.

Logo and pouch packaging for a food and superfood range, connecting 27 products and 43 SKUs through a recognisable brand system.

Client: Herbolina
Range: 27 Products · 43 SKUs
Services: Logo and Brand Identity · Pouch Packaging · Range Extensions · Print Artwork

Herbolina Lakadong turmeric pouch with illustrated landscape, fresh turmeric and ingredient styling — Lakadong Turmeric Powder · Packaging Presentation

The Brief

Bring a Diverse Range Together.

Herbolina needed a logo and packaging system that could connect an extensive food and superfood range. Oats, berries, seeds, snacks and other products had to feel part of the same brand, while remaining easy to tell apart.

The design challenge was to create consistency across 27 products and 43 SKUs without flattening their individual character. Each pouch needed a clear product identity and a place within the wider family.

The Approach

Let Colour Organise the Range.

A consistent Herbolina mark gives every pack a familiar starting point. Around it, product-specific colour, expressive lettering and ingredient imagery create distinct personalities for individual variants.

We connected the logo, typography, graphic elements and information hierarchy into one adaptable system. This allowed the range to expand across different products and sizes while retaining a clear visual relationship.

Herbolina Instant Oats pouch in a floating ingredient presentation — Instant Oats · Packaging Presentation

Herbolina Lakadong turmeric and vegetable crisps packaging presentations — Turmeric and Vegetable Crisps · Packaging Presentation

Herbolina Instant Oats and Steel Cut Oats packs shown together — Instant Oats and Steel Cut Oats · Packaging Presentation

The Applications

One Identity. Room to Grow.

The selected presentations show the system at work: the warm colour and landscape illustration of Lakadong Turmeric Powder, the ingredient-led Instant Oats composition, and coordinated pairings across the range.

These are packaging presentation mockups, not photographs of manufactured packs. They show how the supplied artwork carries across products and how the finished designs can be introduced visually.

The Deliverables

From the Mark to the Finished Artwork.

Logo and brand identity
Colour palette, typography and graphic elements
Brand guidelines
Pouch packaging across the product range
Variant and SKU extensions
Print-ready artwork preparation

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