Pogou / Beverage packaging case study
Pogou
Fruit-forward design. A recognisable range.
For Pogou, packaging and digital presentation share one visual language. This fruit drink project brings together bottle labels, 3D product visuals and Amazon listing artwork, using flavour cues to connect the physical product with its online presence.
- Client
- Pogou
- Industry
- Beverages
- Services
- Packaging design · Product modelling · Amazon listing creatives
The packaging system
One identity, with flavour in focus.
Each bottle needs to communicate its flavour while belonging unmistakably to Pogou. The labels pair a consistent brand treatment with individual colour palettes and fruit imagery, giving the range a shared identity without making every product look the same.
Seen together, the bottles demonstrate how those elements work across the range. The mango and peach presentations offer a closer look at the relationship between label design, product colour and the surrounding fruit details.
Bringing the bottles to life
A setting for every flavour.
The product visuals take the label artwork beyond a flat layout. Bottle modelling shows how the graphics sit on the pack, while coordinated backgrounds and fruit arrangements build a setting around each flavour. The mango and peach scenes keep the bottle prominent within that composition.
Design for the product listing
From bottle to online basket.
The strawberry presentation carries the same visual identity into an Amazon listing. Desktop and mobile mockups show the artwork in its intended shopping context, linking the recognisable bottle design with the imagery used to introduce it online.
Open the image for a closer view of the desktop and mobile artwork.
A connected set of assets
The range, brought together.
The finished selection combines a fruit drink packaging system, modelled bottle presentations and marketplace artwork. Across these applications, consistent brand elements hold the work together while colour and composition give each flavour room to stand out.
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