FMCG / e-commerce & motion
Bournvita Multipack
A familiar favourite. A new way to take it along.
Six e-commerce creative compositions · Multipack and sachet hero presentation · Four-step preparation visual
- Client / context
- Mondelez International · India
- Project
- Client project
- Discipline
- Six e-commerce creative compositions · Multipack and sachet hero presentation · Four-step preparation visual
The starting point
The convenience challenge.
Bournvita came to us with a practical challenge: how could a familiar household drink become a convenient pack for busy days, travel and individual servings? The solution needed to make the product easier to carry and prepare, while retaining the recognition and trust of the existing Bournvita brand.
The direction
From idea to implementation.
We took the project from the initial idea through to implementation, developing the convenience-led multipack concept around ten single-serve sachets. Our work brought together the pack presentation, product visuals, e-commerce content and motion, turning one product idea into a connected launch story.
Every creative answered a shopper’s question: what is inside, how is it prepared, and where does it fit into everyday life? We used Bournvita’s established orange-and-purple identity to connect the pack, preparation steps, travel scenes and serving imagery, making the convenience of the new format clear at each touchpoint.
The work
A pack built for everyday life.
The result was a complete multipack presentation supported by six e-commerce compositions and a product film. From the first concept to the final customer-facing assets, we shaped a consistent experience around portability, simple preparation and everyday use.
- Six e-commerce creative compositions
- Multipack and sachet hero presentation
- Four-step preparation visual
- Everyday and travel use-case imagery
- Quantity and value communication
- Ten-second product preparation film
The outcome
Convenience that connected.
Saga’s project team reports that the multipack has since become Bournvita’s highest-selling product on e-commerce. The project shows how a clear product idea, practical format and consistent creative execution can come together around a real everyday need.
From sachet to serving
A short product film extending the preparation and serving story into motion.
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