Confectionery / seasonal packaging & motion

Cadbury Choclairs Halloween

A familiar treat, with a playful Halloween twist.

Halloween packaging creative direction · Gold and Gold Coffee pack applications

Client / context: Mondelez International · India
Project: Client project
Discipline: Halloween packaging creative direction · Gold and Gold Coffee pack applications

Cadbury Choclairs Halloween campaign key visual — Choclairs Halloween · Campaign Key Visual

The starting point

The brief.

Create a limited-edition Halloween packaging world for Choclairs Gold and Gold Coffee, supported by promotional and digital assets. The work needed to combine seasonal excitement with the existing Choclairs identity and make the Scan & Win cashback message easy to find on the pack.

The direction

Our approach.

We built a playful, slightly spooky world around the recognisable purple Choclairs pack. Pumpkins, bats, cobwebs and a night-sky setting establish the occasion, while the existing logo and chocolate imagery preserve brand recognition. A prominent promotional badge gives the cashback message a clear place within the composition. The same visual cues carry into the campaign key visual and two short films.

The work

Every detail, connected.

The presentation connects the Halloween key visual with Gold and Gold Coffee pack renders, plus two campaign films. Pack graphics and digital storytelling share one seasonal world, with the product and promotional message remaining central.

Halloween packaging creative direction
Gold and Gold Coffee pack applications
Cashback callout and QR-code framing
Campaign key visual
Two ten-second Halloween films

Built around the existing Cadbury Choclairs identity and client-supplied brand assets. Promotional amounts shown are part of the supplied campaign artwork.