Tea & Tropics

Tea & Tropics needed a logo and packaging that could connect tropical dried fruits with matcha. Each product needed a distinct presence, while the collection had to be immediately recognisable as one brand.

Working with content supplied by the client, we planned the visual identity and packaging layouts. The aim was a clear, appealing system that could celebrate different flavours without losing its shared signature.

A fruit crest and green wordmark give every pouch a consistent point of recognition. Across the dried-fruit range, prominent fruit imagery, vertical product names and vivid splashes create an energetic expression of flavour.

Matcha takes a quieter direction through layered greens, tea imagery and contrasting typography. The treatment changes with the product, while the brand identity holds the collection together.

Pineapple, dragon fruit and soursop each have their own colour and ingredient cues. The consistent logo placement and information hierarchy help customers recognise the brand and distinguish between products.

The matcha packaging extends the identity into a different category without simply repeating the fruit designs. These images are packaging presentation mockups, showing the artwork on pouches rather than photographs of manufactured packs.

The project brought logo design and packaging execution into one connected visual system, balancing a recognisable brand with product-specific expression.

• Logo and brand identity design
• Packaging planning using client-supplied content
• Dried-fruit pouch designs
• Matcha pouch design
• Coordinated product range presentation