Babywear / Logo & Branding
Mini Nova
Little Details. A Colourful Personality.
A playful babywear identity pairing expressive lettering, a joyful colour palette and flexible logo variations across clothing and accessories.
- Client
- Mini Nova
- Industry
- Babywear & Accessories
- Services
- Logo Design · Colour Palette · Brand Applications
The starting point
A Brand for Little Personalities.
Mini Nova brings a colourful identity to babywear. The visual direction balances the softness associated with clothing for little ones with a lively, memorable name and a clear “Cool Baby Wear” descriptor.
The direction
Playful Type. A Flexible Identity.
Flowing lowercase lettering gives “mini” a personal touch, while tall multicoloured capitals make “NOVA” the focal point. Pink, orange, teal and olive add variety against warm neutral backgrounds. A stacked logo and compact monogram adapt the identity to different spaces.
The work
From Logo to Everyday Essentials.
The supplied brand presentation shows the identity across a T-shirt, a bib and a babywear set. The applications demonstrate how the main logo, supporting marks and small decorative motifs can create a recognisable family across clothing and accessories.
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