Professional art supplies
Be Creative & BrilliArt
Two Ranges. One Creative Company.
Packaging for Be Creative twin art markers and BrilliArt metallic pencils, two complementary ranges from the same art supplies company.
- Client / context
- Be Creative
- Project
- Client project
- Discipline
- Packaging design · 12-colour range communication · Product specification hierarchy
The starting point
The Brief.
Be Creative needed packaging for two distinct art supplies ranges: twin art markers for precise everyday work, and BrilliArt metallic pencils for expressive colour and finish. Both packs needed to communicate product quality and colour choice clearly, on the shelf and online.
The direction
One Family. Distinct Personalities.
A dark base connects the two ranges while giving their colours room to stand out. The marker pack uses a clear spectrum and structured specifications. BrilliArt brings a more energetic diagonal colour treatment, with the metallic pencils helping communicate the product and its finish.
The work
Designed Around the Creative Buyer.
The final packaging gives each range its own character while keeping the information clear: product type, colour count and key features. The scope covered packaging design for both ranges, with a shared focus on legibility and confident presentation.
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