Consumer products / 3D exploration
FORM
Everyday, reimagined.
Product visualisation direction · Packaging form exploration · Materials & lighting concept
- Client / context
- Saga studio
- Project
- Studio concept
- Discipline
- Product visualisation direction · Packaging form exploration · Materials & lighting concept
The starting point
The exploration.
Present a collection of consumer products before committing to production. Explore how colour, scale, surface finishes and typography can work across different packaging formats, while creating a single compelling launch image.
The direction
Our approach.
We built the direction around contrast: tall and low forms, matte and reflective surfaces, bold colour and restrained typography. The composition helps each format hold its own while feeling part of a larger family.
The work
Every detail, connected.
An illustrative visual direction for exploring the relationship between product, packaging and brand communication.
- Product visualisation direction
- Packaging form exploration
- Materials & lighting concept
- Launch imagery direction
Self-initiated studio concept, not a commissioned client project.
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