Sparkling drinks / brand concept
Daybreak
A brighter kind of everyday.
Brand identity direction · Can design concept · Flavour colour system
- Client / context
- Saga studio
- Project
- Studio concept
- Discipline
- Brand identity direction · Can design concept · Flavour colour system
The starting point
The exploration.
Introduce a new sparkling drink to a crowded category. The packaging needs to feel upbeat and contemporary, appeal to young adults and make different flavours instantly recognisable. Build a family that holds together on shelf while giving each flavour its own personality.
The direction
Our approach.
We started with the feeling of a fresh morning: energy, warmth and a small sense of possibility. A confident wordmark becomes the anchor, while vivid flavour colours create a simple system shoppers can navigate at a glance.
The work
Every detail, connected.
An illustrative visual direction for exploring the relationship between product, packaging and brand communication.
- Brand identity direction
- Can design concept
- Flavour colour system
- Campaign art direction
Self-initiated studio concept, not a commissioned client project.
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