Franchise partner communications
Jim’s Mowing Trailers
One product. A different conversation.
Channel-specific brochure · Brand-aligned print design · Product buying guide
- Client / context
- Roshar Trailers
- Project
- Client project
- Discipline
- Channel-specific brochure · Brand-aligned print design · Product buying guide
The starting point
The brief.
Jim’s Mowing is one of Australia’s most recognised service franchises. When Roshar Trailers became a supplier to the network, the product needed collateral that spoke directly to Jim’s Mowing operators, not a generic catalogue, but a piece built for their world. Roshar needed a dedicated brochure for this channel. Same product quality. Different conversation.
The direction
Our approach.
We worked within the Jim’s Mowing brand language, green and yellow, their tone, their audience, while keeping Roshar’s product credentials front and centre. The brochure was structured as a buying guide, each trailer variant presented with size, GVM, pricing, and specifications. The cover led with the product in action. Interior spreads balanced photography with hard technical data. Multiple Roshar locations were featured, making the reach of this partnership clear across Australia.
The work
Every detail, connected.
Operators had a single piece of collateral that answered every question before it was asked. One product. Two audiences. Both covered properly.
- Channel-specific brochure
- Brand-aligned print design
- Product buying guide
Commissioned for Roshar Trailers’ Jim’s Mowing channel. The case study does not imply ownership of the Jim’s Mowing identity.
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