PANTRY & FINE FOOD / STUDIO CONCEPT
Fieldwork
Rooted in the good stuff.
A premium olive oil concept that brings quiet confidence and contemporary craft to a pantry essential.
- PROJECT TYPE
- Self-initiated studio concept
- DISCIPLINE
- Brand strategy · Food packaging
THE STARTING POINT
The brief.
Create a premium olive oil identity that communicates quality without relying on familiar rustic clichés. The bottle should feel at home in a considered kitchen, work as a gift and give future product variants a clear place within the range.
“Let the quality speak, beautifully.”Concept brief developed for this studio exploration.
THE IDEA
Our approach.
We explored the relationship between a carefully grown ingredient and a beautifully made everyday object. A restrained palette and measured typography allow the product to lead, with small material details doing the work of communicating care.
THE DESIGN WE CREATED
The design.
Deep green, warm paper tones and crisp label typography create a distinctive but understated presence. A consistent label hierarchy connects bottle and carton, while the packaging materials introduce texture and a sense of occasion.
THE DESIGN SYSTEM
One idea. Considered in every detail.
- Brand positioning direction
- Bottle label concept
- Secondary packaging
- Product art direction
Illustrative concept work, not a commissioned client project.
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